Kufri was conceived because the woven story needed to be preserved and presented in a way like never before. There was a need for beautiful, rustic, sustainably woven textiles that were as raw as the environment they were made in, but still conveyed a refined modernity. Kufri textiles are not meant to be perfect, but rather unique. They are raw, genuine and inspiring, like the people that make them and the people that use them. The Kufri mission is to help preserve handloom weaving, to provide employment to women and aging weavers, and promote a conscious, beautiful life at home through their products. Founder and designer Mili Suleman was born in Mumbai, India and raised in Oman. She is guided by the principles of shibui and wabi-sabi and draws inspiration from places like Japan and New Mexico. The result of this approach is textiles where slubs, bars and slight irregularities produce a handmade quality that no mass-producing machine can replicate.